Snapshots of Canada’s Past: History is more than just words on a screen or from a textbook; this series is a thematic look back at Canadian history through visual imagery.
It is hard to pinpoint when tourism began in Canada. Some consider European explorers of the 16th century to be the first Canadian tourists. Others argue it was the creation of the Canadian Pacific Railway in the 19th century that really got things rolling because with modernization came with the development of cars and airplanes.
The postwar era was a peak time for Canadian tourism. From 1945-1960, most tourists preferred to travel to a handful of developed countries; the top 15 destinations received 97% of international tourists. In 1950, after the United States, Canada was the second most popular place to visit. Contrast that today with those same 15 destinations receiving only 55% of tourists and as of 2014 Canada has dropped to 18th on the list.
Travel ads during this time had the general look of postwar era advertising. Poster and magazine design had become an art form and drew heavily from the modernism and art deco movements. Artists utilized rich colours and bold geometric shapes to catch the attention of prospective tourists. As a result, many vintage Canadian travel ads all have a similar look: bright, eye-catching paintings, big, happy faces, occasionally a lot of descriptive text. There are some other similarities as well. See if you can spot them by clicking on the images below. Continue reading